Commercial Integrator Expo Exhibitor Hub
Commercial Integrator Expo Exhibitor Hub

Commercial Integrator Expo Announces a Partnership With Higher Education Technology Managers Alliance

Commercial Integrator Expo HETMA

Commercial Integrator Expo, owned and produced by Emerald, the new exposition and conference for the commercial audiovisual integration channel and technology managers, announces a partnership with Higher Education Technology Managers Alliance (HETMA), an advocacy organization focused on the higher education AV industry, as a supporting organization for Commercial Integrator Expo 2023. As a result, Commercial Integrator Expo 2023 will feature educational opportunities, market insights, subject matter experts and networking addressing the needs of higher education technology managers and their institutions.

Audiovisual technology in the higher education vertical accounts for over $27B in annual spend. HETMA’s mission is to raise awareness of audiovisual technology issues unique to the higher education community by communicating with manufacturers, vendors and higher education administrators on the needs and challenges that technology managers face. To this end, HETMA partners with members, manufacturers and key organizations to provide education, networking and advocacy to continue accelerating audiovisual technology in higher education. HETMA is dedicated to providing educational and networking opportunities to members and, as a result, can empower and grow an influence as an industry. HETMA’s partnership with Commercial Integrator Expo will offer the opportunity to support the industry through education, insights and networking.

“Over the past three years, higher education saw the single largest operational upheaval accelerating the demand for leading edge audiovisual communications systems and solutions,” said Jason McGraw, CTS, group vice president and show director for Emerald. “We are pleased to partner with the Higher Education Technology Managers Alliance in supporting the content program for our show launch. HETMA is advocating for technology managers’ needs and their respective higher education institutions within the greater audiovisual industry. Through our partnership, HETMA will broaden Commercial Integrator Expo’s educational programming by providing a track of relevant, forward-thinking educational sessions, with subject matter experts and market insights for technology managers.”

“The AV industry has made a huge shift over the past few years,” said Joe Way, PhD, CTS, co-founder and chair of HETMA. “Technology managers in higher education now serve a key role in the industry’s overall success. Representing over $30B in annual spending in the US alone means that our vertical’s professionals require strong relationships with our manufacturer partners and professional education and training specific to our needs. We value relationship building, knowing that we as a vertical are successful only when we as and industry are successful. Therefore, this partnership with Commercial Integrator Expo is a natural fit; it’s a natural win-win. We look forward to bringing an educational program that enriches our community and the general AV community while also showing off our many initiatives like a HETMA Approved classroom.”

Commercial Integrator Expo 2023 will feature a track of live educational sessions centered around today’s applications of higher education audiovisual technology. HETMA will advise and drive the educational content while creating a social experience for people to gather and exchange best practices. Commercial Integrator Expo will allow attendees to forge connections between peers and manufacturers and discover new opportunities and ideas through training on new markets and emerging technology trends.

Commercial Integrator Expo 2023, which will be co-located with CEDIA Expo 2023, is set to take place September 6-9, 2023, in Denver, CO. To learn more about CEDIA Expo, please visit To learn more about Commercial Integrator Expo, please visit

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